Dream In Reality

DIR has a large selection of beauty salon furnishings. Their barber, manicure, and pedicure services are all meant to last a lifetime. Your business will be more stylish and sophisticated with pedicure and reception furnishings. DIR's cosmetics equipment comes with a one-year manufacturer's guarantee, ensuring that you receive the most value for your money.

DIR Salon Furniture is your one-stop-shop for some of the world's best beauty salon and spa furniture. DIR salon furniture has everything you need for your salon, from chairs to shampoos to all-inclusive packages. Whether you've recently opened your salon, want to renovate an existing one, or want to outfit your hair salon with cutting-edge solutions, DIR has everything you need with its large variety of high-quality furniture and equipment.

Shampoo stations, styling stations, salon and pedicure chairs, barber stations, medical spa chairs, beauty carts, manicure tables, and other salon and pedicure equipment are available. DIR ensures that you get the most out of our state-of-the-art manufacturing base in the United Kingdom. Top designers located in the UK handcraft our extensive line of spa, beauty, and medical equipment, infusing their deep knowledge of the European salon scene into every beautiful detail with unsurpassed creativity. Their elite production personnel may then finalize their invention with the utmost accuracy and quality.

DIR's brand is synonymous with excellence in producing beauty salon equipment, barber furniture, spa furniture, and more, with over 18 years of successful hair salon business and retail experience throughout the world. DIR salon and beauty furniture have established the standard for high-end salons, spas, and workplaces all throughout the globe, with the right blend of appearance and function. Come, witness what sets us apart while we turn your next dream into a reality.

The DIR Advantage

We are able to maintain complete process automation manufacturing across the entire product cycle, from conception to shipment, thanks to DIR's integrated production capabilities and our use of ERP (Enterprise Resource Planning). This results in a considerable decrease in human error and a higher quality control level. It also means that if you need accessories, extra components, or replacements for any of our products, we've got you covered. In other words, you'll never have to look for aftermarket replacement components again since we can provide the original on-demand.